Where Brand Begins
It's amazing how much of the time brand and marketing are overlooked when it comes to starting a business. I mean, it makes sense, there's so much going on and often the product or service being provided receives the bulk of the attention which leaves little thought...
The Silver Bullet of Marketing
I've always been keen on observing parallels between two seemingly unrelated things. For instance, in my financial career, often people would ask me "what stock should I buy?". The answer would be much more complex than the question because of all the variables I...